God has hand-crafted every one of us to accomplish specific things he has prepared for us to do (Eph. 2:10). Everything about you--your age, ethnicity, language, sex, talents, experiences, past or present struggles, friends, work, or family situation are all what make you uniquely you. That means you were made and positioned intentionally by Jesus to reach people that perhaps no one else could reach.
So rather than create broad, large group programs to reach people in our community, which can often be generic and impersonal, we invest in each individual to find out how God has made you and how God has positioned you to reach people with his unique gospel. We then offer training and support in those efforts, so each person feels equipped to share the good news of Jesus!